GE's Ecomagination campaign was created to raise awareness of the need for more abundant and safer sources of energy and water, and technological solutions to address those needs.

On GE Seeds of imagination, you can plant the seed of an idea, and watch it grow in to something amazing. By interacting with your seedling in as many creative ways as possible you could nourish your plant in to something amazing. Like snowflakes, no two flowers were alike. 

With over a quarter-million flowers created, people curated their own virtual museums and shared them with each other.