For the holidays, Starbucks and (RED) brought musicians from 156 different countries together online in a giant singalong of The Beatles' "All You Need Is Love," which was streamed live at starbucksloveproject.com. The audience was invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery.
The interactive music page went live Dec. 7th. Visitors added their voice to a montage of over 170 recording artists from all over the world who simultaneously sang All You Need is Love, streamed live online, which the Guinness Book of World Records recognized as the largest global singalong ever. As more and more people add to the track, the result will be a worldwide coalition of voices symbolically joined in a unified front against AIDS. For each new voice added to the track, Starbucks donated five cents to fight AIDS in Africa. In one month, the Love Project generated enough money to buy more than 7 million days of medicine for people living with HIV in Africa.