The New York Times, Digital and Mobile Strategy brief, the New York Times Magazine relaunch and the Times Insider launch campaigns.
Campaign Exploration / Creative Strategy / Brand Positioning / Design / Event Planning / Product Design

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The story comes first. 

Period. 

In a world that pushes all of us to do things faster, cheaper, easier, we must never forget that some things still require time, money and hard work. 

Like telling the stories that matter. 

Stories that connect us to the world, to each other and to ourselves. 

Stories that shape opinions, provoke actions, and shed light on the undiscovered. 

Stories so factually sound, rigorously crafted, and well-told that they have the power and credibility to topple governments, save lives, and change the course of human history. 

Or to help you bake a better flan. 

Because depth and understanding are more important than ever, even when the story matters only to you. 

Which is why we promise that we’ll never sacrifice the quality of the stories we tell and the content we craft just for the sake of an expedient world. 

And we promise to never stop innovating in how we better tell those stories, in ways that fit the way you live your life. 

We take these responsibilities seriously. And always will.
That may be old-fashioned, but we’re ok with that.

The New York Times. 
Made for our Times. 

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Team: Darren Moran, Ninja von Oertzen, Arturo Aranda